Forgive them God, they don't know what they're doing

"ORIGIN" editorial photos

By evolving my capsule collection "Origin" in a short fashion film i had an idea to reshoot it in different style and give viewers another, more interesting sensation than lookbook photos. The initial idea, which i developed with photographer Smiljka Boskov, was to follow the story of the fashion film but to remain in the concept of editorial photography. The concept was to recreate an old photography (Which Luka Ukropina made possible) like it was taken out from an old grandmother's photo album, to tell the story about her, her love, to give a viewer a sensation of what does it mean to be a mother, what does it mean to have a family, what does it mean to realy and sincearly love and care about someone.

"Origin" collection: Dejan Kovacevic

Photography: Smiljka Boskov

Postproduction: Luka Ukropina

http://lukau13.tumblr.com/

Assistant1: Dragana Kusljic

Assistant2:Nevena Coric

Models: Ivana Ratkovic

Paola Palancan

Stefan Knezevic

Dejan Stojsavljevic

Goran Sadzak

Anamaria Brdar

Andrea Petrovic

Zeljana Stankovic

Olga Simic

Branislava Zivic

Special thanks to Srdjan (camera), Sonja Rakic(director), Nikola Marinkov(light designer), Marija Dujovic(assistant, behind the scenes photographer) for being around and helping.

"ORIGIN" making of (the movie)

We had a great time evolving my capsule collection "Origin" into something new and exiting. In collaboration with director Sonja Rakic and editorial photographer Smiljka Boskov i had a big amount of ideas and research to choose from. We decided to do editorial type photos and to film a short video based on the original idea of the collection. Here are the making of photos of the atmosphere, models, stuff, and people to give you a tiny sensation of what this will be after the postproduction.

photography: Marija Dujovic

postproduction: Dejan Kovacevic

Dejan Kovacevic - Luce dentro luce fuori.wmv

Various forms of light to emphasize the form, anatomy and movement of human body. Light as a expression of attitude, thoughts and state of mind. Concept of an androgen being, happiness, sorrow and empathy. Intangible person. Hiding. Covering up. Sweater.

Amateur video work filmed for exam of digital design by myself.

director:Dejan Kovacevic

director of photography: Dejan Kovacevic

hair&makeup: Dejan Kovacevic

models: Nemanja P. and Linda Leen