lunedì 26 settembre 2011



"ORIGIN" editorial photos

By evolving my capsule collection "Origin" in a short fashion film i had an idea to reshoot it in different style and give viewers another, more interesting sensation than lookbook photos. The initial idea, which i developed with photographer Smiljka Boskov, was to follow the story of the fashion film but to remain in the concept of editorial photography. The concept was to recreate an old photography (Which Luka Ukropina made possible) like it was taken out from an old grandmother's photo album, to tell the story about her, her love, to give a viewer a sensation of what does it mean to be a mother, what does it mean to have a family, what does it mean to realy and sincearly love and care about someone.


"Origin" collection: Dejan Kovacevic
Photography: Smiljka Boskov
Postproduction: Luka Ukropina
Assistant1: Dragana Kusljic
Assistant2:Nevena Coric
Models: Ivana Ratkovic
Paola Palancan
Stefan Knezevic
Dejan Stojsavljevic
Goran Sadzak
Anamaria Brdar
Andrea Petrovic
Zeljana Stankovic
Olga Simic
Branislava Zivic



Special thanks to Srdjan (camera), Sonja Rakic(director), Nikola Marinkov(light designer), Marija Dujovic(assistant, behind the scenes photographer) for being around and helping.




















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